Your child is smart. The alphabet books aren't.
Most early-reading books ask a three-year-old to learn four different things at once. Here's what your child is up against:
Two shapes per letter
26 letters, but capital and lowercase look different. That's 52 shapes to learn.
Names that aren't sounds
M is called "em" but says "mmm." Letter names don't help kids decode words.
Letters that mirror each other
b, d, p, q are the same shape, just flipped. To a new reader they look identical, and they're everywhere.
Words that ignore the rules
"The," "a," "of": the most common words in every sentence can't be sounded out, and mean nothing a child can picture.
The animal teaches the letter. Then it lets go.
Every letter starts as an animal your child already knows. The animal fades. The texture stays. By the last page, your child is reading plain text, and they don't realize they just graduated.
→
→
mama
From animal sounds to real reader.
One board book to start. Five readers to grow into. Each one adds new letters, new words, new confidence.
Twenty-six friends. One alphabet.
Your child grows up with these characters, from the board book to Book Five.
Three pieces. One system.
Built to be used together: at home, in the classroom, on the bedroom floor.
The Board Book
Twenty-six animals, each on its letter. The cow on the M. The cast meets the alphabet.
The Readers
Five books that carry your child from their first real word to a full paragraph, a few new letters at a time.
The Flashcards
The whole alphabet, the whole cast. For home, school, and play.
Built by a mom who needed it too.
I'm Miral, an engineer and mom of two, just outside Montréal. I built this because my own daughter was crying every night because she wanted to read, and nothing on the shelf worked for her.
So I built something that did.
Be a founding reader.
Get notified the moment we launch, plus founding pricing only available to the list.